Who This Is For
This is for operators
who ship.
- You're tired of duct-taped systems and manual workarounds
- You need execution, not another strategy doc
- Your team is blocked by tools that don't talk to each other
- You don't have 3–6 months to wait for results
- You want to 'explore options' for the next quarter
- You need endless revisions before taking action
- You're optimizing for perfection instead of progress
The Real Problem
The execution gap
is the real problem.
Most teams don't fail because they lack tools.
Nothing is clearly owned
Systems don't connect
Work lives in too many places
Execution depends on people remembering things
That's the gap.
This fixes that.
Portfolio
Real problems.
Shipped solutions.
Eye Drop Tracker
Paper tracking after surgery is a system waiting to fail. Built a mobile-first app that logs medication schedules, sends reminders, and tracks compliance — turning a frustrating manual process into a frictionless digital one.
Outcome
Zero missed doses during recovery
SMS Compliance Checker
Your team shouldn't need a legal review before every outbound message. Built an internal tool that validates SMS against TCPA and carrier rules before send — flags violations, suggests corrections, maintains an audit log.
Outcome
Eliminated manual legal review bottleneck
Data Cleansing Tool
Messy CRM data doesn't fix itself. Built a bulk processing tool that standardizes, deduplicates, and validates records — processing thousands of entries in minutes with a clean audit trail.
Outcome
Hours of manual cleanup reduced to minutes
Cheryl Vogel — Portfolio Site
A senior learning experience designer needed a site that matched her caliber — not a generic template. Built a full portfolio site with a hero, featured projects, career timeline, skills showcase, and contact form. Live and driving consulting inquiries.
Services
Three tracks.
One fixed price.
Your workflows shouldn't require workarounds. Every project is scoped, priced, and delivered as a fixed package. Built to work the way your team actually operates.
Replace operational chaos with structured systems.
Custom-built apps that turn messy processes into repeatable execution.
$500 – $900
3–5 Days turnaround
- Medication / schedule trackers
- Simple KPI dashboards
- Data formatters & converters
- Lightweight validators
$1,500 – $2,500
1–2 Weeks turnaround
- Compliance checkers
- Data cleansing tools
- Onboarding generators
- Automated reporting dashboards
$3,500 – $5,000+
2–4 Weeks turnaround
- Client health dashboards
- Partner onboarding portals
- Lightweight SaaS MVPs
- Internal knowledge bases
Eliminate the manual work slowing your team down.
Automations that remove bottlenecks and free up your team to actually execute.
$300 – $500
1–2 Days turnaround
- Form → CRM routing
- Slack alert triggers
- Email-to-task automation
- Simple data sync
$600 – $900
2–4 Days turnaround
- CRM-to-Slack churn alerts
- Onboarding sequence triggers
- Lead routing with conditions
- Automated digest reports
$1,000 – $1,200
1 Week turnaround
- HubSpot ↔ Airtable sync
- Salesforce ↔ Sheets pipelines
- Multi-app onboarding flows
- Cross-platform data orchestration
Deploy AI your team will actually use.
AI assistants embedded into your workflows — not sitting unused in a tab.
$400 – $600
1–3 Days turnaround
- Custom GPT on your docs/SOPs
- FAQ chatbot for your website
- Onboarding assistant for new hires
- Product knowledge base bot
$600 – $800
3–5 Days turnaround
- Internal Q&A bot in Slack
- Support ticket router
- Status update bot
- Team digest summarizer
$600 – $800
3–5 Days turnaround
- Website lead qualification
- Discovery question bot
- Intake form replacement
- Booking assistant
Keep It Running — Monthly Retainer
Bug fixes, workflow updates, bot retraining, and minor tweaks. Available after any project delivery.
$150 – $300 /month
How It Works
Brief to build
in four steps.
Same process across all three tracks. No discovery calls. No vague timelines.
Intake Brief
Fill out a structured brief. No discovery calls. I've designed the intake to capture everything needed to scope and price accurately — in under 10 minutes.
Scoped Proposal
Within 48 hours: a fixed-price proposal with a clear scope, timeline, and explicit exclusions. No vague estimates. No surprises.
Build Sprint
I build using AI-assisted tools for speed without sacrificing quality. You get progress updates, not silence. Most projects ship in under two weeks.
Handoff
You review the working deliverable, request up to two rounds of revisions, and receive a full handoff: code or workflow, deployment guide, and a recorded walkthrough.
About
Built by an operator,
for operators.
I'm Heather — VP of Professional Services & Customer Success with 12+ years in high-growth SaaS. I've spent my career at the intersection of GTM strategy, product operations, and enterprise implementation.
I built my first app after eye surgery — a simple medication tracker to replace paper logs. Then came internal tools for my teams: an SMS compliance checker, a data cleansing tool. The pattern was clear: the gap between "we need this" and "we can afford to build this" is enormous. I close that gap.
I'm also the founder of Tactical SaaS — a leadership framework and content brand for operators who execute with precision.
12+
Years in SaaS
5–10 Days
Avg. Delivery
95%
Client Satisfaction
Always
Fixed-Price Projects
Get in Touch
Ready to ship
something that works?
Fill out the intake brief and you'll have a scoped proposal within 48 hours. No discovery calls, no vague estimates — a clear plan and a fixed price.