Custom apps.
Shipped in days,
not months.
I'm a SaaS operator with 12+ years building systems that scale. I build custom apps, Zapier automations, and AI bots for teams who can't get engineering time but can't afford agency prices.
Portfolio
Tools I've built.
Problems I've solved.
Eye Drop Tracker
Built after post-surgical recovery to replace paper tracking. A clean mobile-first app that logs medication schedules, sends reminders, and tracks compliance — turning a frustrating manual process into a frictionless digital one.
Outcome
Zero missed doses during recovery
SMS Compliance Checker
An internal tool for fintech/martech teams to validate outbound SMS messages against TCPA and carrier compliance rules before send. Flags violations, suggests corrections, and maintains an audit log — replacing a manual legal review process.
Outcome
Eliminated manual legal review bottleneck
Data Cleansing Tool
A bulk data processing tool that standardizes, deduplicates, and validates CRM records. Built for ops teams who inherit messy data from migrations or integrations. Processes thousands of records in minutes with a clean audit trail.
Outcome
Hours of manual cleanup reduced to minutes
Services
Three tracks.
One fixed price.
Whether you need a custom app, a Zapier workflow, or an AI bot — every project is scoped, priced, and delivered as a fixed package. No hourly billing, no scope creep, no surprises.
Custom web apps built for operators, by an operator.
Lightweight custom applications — dashboards, internal tools, portals, and utility apps — built fast using AI-assisted development. Fixed scope, fixed price, clean handoff.
$500 – $900
3–5 Days turnaround
- Medication / schedule trackers
- Simple KPI dashboards
- Data formatters & converters
- Lightweight validators
Zapier workflows that eliminate the manual work you hate.
Multi-step Zapier automations that connect your existing tools and eliminate repetitive manual processes. Built by someone who understands SaaS ops — not just the tooling.
Knowledge base bots and AI assistants your team will actually use.
Custom AI assistants trained on your documentation, SOPs, and FAQs. Embedded on your site, deployed in Slack, or used as an internal knowledge base — ready in days, not months.
$400 – $600
1–3 Days turnaround
- Custom GPT on your docs/SOPs
- FAQ chatbot for your website
- Onboarding assistant for new hires
- Product knowledge base bot
Keep It Running — Monthly Retainer
Bug fixes, workflow updates, bot retraining, and minor tweaks. Available after any project delivery.
$150 – $300 /month
How It Works
From brief to build
in four steps.
The same process applies across all three service tracks — apps, automations, and AI bots.
Intake Form
You fill out a structured brief. No discovery calls required — I've designed the intake to capture everything I need to scope and price your project accurately.
Scoping & Proposal
Within 48 hours, you receive a fixed-price proposal with a clear scope, timeline, and what's explicitly excluded. No surprises.
Build Sprint
I build using AI-assisted tools (Cursor, Replit, Zapier, Lovable) for speed without sacrificing quality. You get progress updates, not silence.
Review & Handoff
You review the working deliverable, request up to two rounds of revisions, and receive a full handoff package: code or workflow, deployment guide, and a recorded walkthrough.
About
Built by an operator,
for operators.
I'm Heather — VP of Professional Services & Customer Success with 12+ years in high-growth SaaS. I've spent my career at the intersection of GTM strategy, product operations, and enterprise implementation. I know what it feels like to have a critical process held together by spreadsheets and manual effort.
I built my first app after eye surgery — a simple medication tracker to replace paper logs. Then came internal tools for my teams: an SMS compliance checker, a data cleansing tool. The pattern was clear: the gap between "we need this" and "we can afford to build this" is enormous. I close that gap — with custom apps, Zapier automations, and AI bots.
I'm also the founder of Tactical SaaS, a leadership framework and content brand for operators who want to execute with precision.
12+
Years in SaaS
5–10 Days
Avg. Delivery
95%
Client Satisfaction
Always
Fixed-Price Projects
Get in Touch
Ready to ship
something that works?
Fill out the intake brief and I'll respond with a scoped proposal within 48 hours. No discovery calls, no vague estimates — just a clear plan and a fixed price.